|
|
PROJECT OVERVIEW
As a 3rd generation rum distiller and leveraging his 30 years of experience as a master rum distiller, blender, bottler, and vendor, Waldir Cuello established Belize Premium Spirits and Liquors Limited to produce a range of high-quality rum-based products for export only.
BPSL intends to produce distilled rum products solely for export under the trademarked Lionfish brand. Based on an extensive study commissioned by BPSL from PricewaterhouseCoopers (PwC) in Mexico, BPSL intends to secure market share in the Mainstream and Premium rum
markets in Mexico City first. In this first phase the company will produce Gold, Coconut, Spiced, Platinum, and Low Carb rums. In the second phase the product will be marketed in the US, Europe, and worldwide, and the final phase a Premium rum will be produced for an
exclusive market that will be determined at a later date.
The company requires capital to construct a scalable distillery, blending, and bottling facility in the Orange Walk district, and provide sufficient funds for an aggressive marketing campaign to drive sales. Based on conservative growth estimates, BPSL is expected to achieve aggregate
net income by its 5th year of operation.
BPSL intends to produce distilled rum products solely for export under the trademarked Lionfish brand. Based on an extensive study commissioned by BPSL from PricewaterhouseCoopers (PwC) in Mexico, BPSL intends to secure market share in the Mainstream and Premium rum
markets in Mexico City first. In this first phase the company will produce Gold, Coconut, Spiced, Platinum, and Low Carb rums. In the second phase the product will be marketed in the US, Europe, and worldwide, and the final phase a Premium rum will be produced for an
exclusive market that will be determined at a later date.
The company requires capital to construct a scalable distillery, blending, and bottling facility in the Orange Walk district, and provide sufficient funds for an aggressive marketing campaign to drive sales. Based on conservative growth estimates, BPSL is expected to achieve aggregate
net income by its 5th year of operation.
COMPONENTS OF INVESTMENT PLAN
A number of liquor distributors and large-scale retail stores, including the Dufry chain of duty-free stores (with 2300 stores globally) have expressed interest in carrying BPSL’s line of products.
FINANCING - CAPITAL INVESTMENT REQUIRED IN USD
BPSL primarily seeks a $6,000,000 USD loan. Partial equity may be possible under a debt/equity option
PREFERRED MODE OF INVESTMENT
Joint Venture Partnership – entails an undertaking jointly by two or more parties that otherwise maintain distinct identities.